Microsoft Corp is cooler than you might think.
A Reutes/Ipsos poll found that just under half of 853 responds between age of 18 and 29 thought Microsoft is now cooler than it was a year or two ago.
The software maker, often derided in Silicon Valley for failing to dream up products that captivate a new generation of social media and mobile savvy consumers ,managed to pip Facebook Inc .In the survey only 42 percent of young adults thought the world's largest network is cooler now than in the past.Twitter scored 47 percent,below Microsoft 's 50 percent.
Part of Microsoft's lift appears to stem from a well-coordinated bitz around it all-new Surface tablets, which have revamped the familiar Windows interface with tile-based,mobile app-friendly look and feel. Its Xbox gaming console and "Kinect" Accessories ,which has in past year also burnished its image around younger consumers.
Apple Inc ,despite falling of favour with many Wall Street investors ,still scored well in the Reuters/Ipsos poll,the first in series that aims to measure brand perception and usage over time for major consumer tech brands.
Microsoft dominates the personal computing area and is still far larger than most other tech corporation on the planet.The survey "definietly shows that Microsoft's efforts are paying off" said Gartner analyst Michael Gartenberg.
0 comments for "APPLE NO LONGER THE COOLEST BRAND AROUND"
Post a Comment