Showing posts with label AT&T. Show all posts
Showing posts with label AT&T. Show all posts

Wednesday, June 18, 2014


Building upon its wide expertise in the tablet space, Amazon has unveiled its first smartphone today. So yes, all those rumors were true after all.

It's called the Amazon Fire Phone and its main selling points are bound to be Amazon's reach in terms of content services, as well as the unique 3D UI dubbed Dynamic Perspective.

This much talked about feature changes what's depicted on the screen depending on where you are in relation to the phone. It accomplishes this by tracking your eyes with four specialized cameras that are located in the front corners of the handset.

Dynamic Perspective ties in nicely with tilt gestures that allow you to initiate actions by simply moving the phone. For example, you can tilt the device to scroll inside the browser, something eerily reminiscent of Samsung's Smart Scroll feature. And the same thing works inside ebooks, and even games.

As previously leaked, the Fire Phone boasts a 4.7-inch IPS 720p touchscreen with 590 nits of brightness, a Qualcomm Snapdragon 800 chipset with a 2.2 GHz quad-core CPU and Adreno 330 GPU, and 2GB of RAM. It has support for 4G LTE.

The handset's frame is made from rubber, and a sheet of Gorilla Glass 3 is present both on its front and on its back. The buttons are made of anodized aluminum.

The rear camera is a 13MP f/2.0 unit with a five-element lens, and it comes with optical image stabilization as well as a dedicated hardware button. Amazon is throwing in free unlimited photo storage in its Cloud Drive.

The Fire Phone has two stereo speakers on the front with virtual surround sound. The earbuds that come in the box have a tangle-free cable and they snap to each other thanks to built-in magnets.

The Amazon Fire Phone runs Fire OS 3.5, which seems to be the same OS used on the Kindle Fire line of tablets. It's based on Android but lacks any of the Google's services.

Obviously Amazon has made a big deal about its content services too. Movies, TV shows, music, books, magazines, and newspapers - all are available right from the retail giant itself.

Furthermore, a new exclusive feature called Firefly uses the phone's camera or microphone to recognize the things around you and then find them in its database. So you can point the camera at a book, it's recognized and you're then immediately offered the option to purchase it from Amazon. This also works for identifying TV shows and songs, and it has its own dedicated button on the side of the Fire phone.

Another exclusive feature is Mayday, which gets you 24/.7 remote support for any task you would like to accomplish on the phone.

Amazon's first smartphone is exclusive to AT&T in the US.

The pricing is far from revolutionary. The commitment free price is $649. With a contract, the base 32GB Fire Phone would cost you $199 along with a new two-year contract with AT&T. Or you can choose the carrier's Next plans and pay $27 per month for the device. A 64GB option is available for $299.

So no, the Amazon phone isn't free (not even on contract), but you do get a year's worth of Amazon Prime with every phone (introductory offer).



Tuesday, June 17, 2014






 

Amazon is expected to launch it’s first-ever smartphone at an event in Seattle on 18 June.


In terms of technical specs the phone is likely to be placed in the upper-middle slice of devices with reports suggesting a 4.7-inch, 720p screen, a Qualcomm Snapdragon processor and 2GB of RAM.

However, Amazon is also going to be unveiling unknown ‘3D’ capabilities, with some leaks suggesting that Amazon will use four cameras built into the front of the phone to track users’ head movements movements, while others say that built-in sensors will let people navigate the phone by tilting it from side to side.

A teaser video for the device apparently confirms this, with suspiciously delighted customers bobbing their heads about at the unseen gadget. This sort of user interface could help overcome the difficulties of navigating our increasingly large phones with a single hand.

The other main point of interest is likely to be the phone’s price. Unlike Apple, Amazon typically sells its hardware for little or no profit, instead making money from the digital media that owners purchase through its connected stores.

It’s previously lowered costs through integrating ads into the Kindle Fire’s lock screen and a report from the Wall Street Journal suggests that an exclusive deal with AT&T is also in the offing.

However, the proliferation of cheap and capable smartphones (there’s the Moto E, Lumia 630 and carrier-specific devices like the EE Kestrel and Vodafone Smart 4 in the UK) means that a low price is no longer the stand-out selling point it once was.

So what else is there there? It’s more than possible that Amazon could bundle a whole range of premium services with the device. Amazon’s subscription service, Amazon Prime, now offers free one day shipping, e-book downloads, video on demand and music streaming all in a single package.

If Amazon could add some sort of subsidized data package to this (perhaps through the tie-up with AT&T) then it could sell users constant access to all the entertainment they want for a single monthly fee. No fussing around with subscriptions, and all with Amazon's much loved customer service underpinning the user experience.

As it’s unlikely that the company will be able to make a dent in emerging markets (a recent report from Upstream said that only 56 per cent of consumers in these regions recognized the retailer compared to 87 per cent for Google and 85 per cent for Apple) it seems that this could be a good strategy for Amazon, targeting ‘premium’ consumers as aggressively as possible.

This may sound a dangerously unprofitable approach for Amazon, but with the company’s invitation to the 18 June launch including a note from Bezos saying “I think you’ll agree that the world is a better place when things are a little bit different”, it’s entirely possible that the retailing giant is poised to shake things up.

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